B2B SaaS
From blind clicks to pipeline attribution in 11 months
A workflow automation platform had 80% of its paid budget locked into broad search terms without knowing which clicks resulted in booked demos and sales calls.
- Implemented dynamic call tracking on demo booking and enterprise inquiry pages
- Rebuilt information architecture around 6 high-intent organic clusters
- Shipped 48 commercial comparison and service landing pages
- Restructured Google Ads by customer LTV and connected CRM offline conversion sync
+187%Organic sessions
+141%Organic revenue
-34%Cost per qualified demo
E-commerce
Recovering a 12,000-SKU store after a failed platform migration
A multi-category online retailer lost 62% of organic traffic and suffered recurring Google Ads Merchant Center feed disapprovals after migrating platforms without redirect governance.
- Complete crawl recovery: 9,800 redirect mappings restored and validated
- Rebuilt faceted navigation, canonical tags, and product schema
- Cleaned up Merchant Center feed errors and fixed policy discrepancies
- Restructured Shopping and Performance Max by stock margin tiers
+96%Organic revenue
4.6xVerified ROAS
-41%Feed disapproval rate
Multi-location services
28 locations, one scalable call tracking & SEO template
A regional healthcare and home services group suffered from duplicate location pages, inconsistent Google Business Profiles, and zero phone call attribution.
- Provisioned 28 trackable local phone numbers with Dynamic Number Insertion
- Standardized Google Business Profile categories and localized schema across all branches
- Deployed high-speed localized landing pages with localized reviews and services
- Built an automated review generation workflow resulting in +2,100 verified reviews
+213%Map pack impressions
+68%Tracked calls from search
+52%Booked service jobs
Regulated fintech
Resolving Google Ads policy flags and lifting conversion rates
A regulated financial services firm faced repeated Google Ads campaign disapprovals due to non-compliant landing page claims, missing disclaimers, and broken consent signals.
- Conducted a comprehensive Google Ads policy audit across all ad copy and landing pages
- Rewrote promotional copy with substantiated claims and compliant legal disclosures
- Implemented Google Consent Mode v2 and fixed offline call conversion uploads
- Published transparent privacy, cookie, and terms documentation
0Disapprovals since launch
+74%Attribution data recovered
-29%Cost per acquisition (CPA)
* Disclaimer: Client names are withheld under mutual non-disclosure agreements and are available upon request during confidential discovery calls. Past performance and case study figures are illustrative and do not guarantee future performance. Outcomes depend on market demand, competitive environment, advertising budget, product-market fit, and operational execution. Call Track does not guarantee specific ranking positions or financial returns, in full compliance with Google Ads policies on deceptive and unrealistic claims.