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Services built around verified revenue, not vanity metrics

Six growth disciplines, one senior team. Whether you need call tracking, a Google Ads restructure, or a full organic search engine — our pricing, scope, and KPIs are agreed before execution begins.

Free growth audit Talk to a strategist
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Call tracking & attribution

Connect inbound phone calls directly to the exact keyword, ad campaign, and organic landing page that generated them. Close the gap between digital marketing and telephone sales.

What you get

  • Dynamic Number Insertion (DNI) setup for PPC, organic & direct traffic
  • Keyword, campaign, and ad group level call attribution
  • Google Ads offline conversion import for high-value phone calls
  • CRM integration (HubSpot, Salesforce, Pipedrive, Zoho)
  • Call recording, transcription & lead qualification (with caller consent)
  • Custom whisper messages alerting your sales team of the caller's source
  • Real-time attribution dashboards in Looker Studio

Outcomes we track

  • First-time callers vs. existing customers
  • Cost per qualified phone lead by channel
  • Call duration, qualification & booking rate
  • Attributed pipeline value and closed revenue
  • High-performing keywords that drive inbound calls
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Search engine optimisation

Technical architecture, topical entity authority, and high-intent commercial content that moves rankings for terms that convert into leads and phone calls.

What you get

  • Full technical audit (crawlability, indexation, Core Web Vitals, schema)
  • Commercial keyword research and SERP intent mapping
  • Site architecture and internal linking optimization
  • On-page optimization across high-priority templates
  • Content briefs and commercial landing page production
  • Digital PR and ethical authority link acquisition
  • Monthly ranking, organic call, and pipeline reporting

Outcomes we track

  • Non-brand organic sessions and keyword visibility
  • Rankings across high-intent money keywords (Top 3 / Top 10)
  • Organic-assisted phone calls, leads, and revenue
  • Indexation health and Core Web Vitals passing rate
  • Organic customer acquisition cost (CAC) reduction
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Google Ads & paid search

Search, Shopping, Performance Max, Demand Gen, and YouTube campaigns structured so that ad budget follows profit. Every ad and landing page is reviewed for Google Ads policy compliance.

What you get

  • Comprehensive Google Ads account and conversion-tracking audit
  • Campaign restructure segmented by buyer intent and profit margin
  • Negative keyword governance and search term sculpting
  • High-converting ad copy, asset extensions, and responsive formats
  • Performance Max asset groups and feed optimization
  • Offline conversion import for calls and CRM closed deals
  • Landing pages built strictly in compliance with Google Ads policies

Outcomes we track

  • Cost per qualified phone call and lead acquisition
  • Return on ad spend (ROAS) and profit contribution
  • Search impression share on high-converting terms
  • Landing page conversion rate by device and audience
  • Policy health and account safety (target: 0 disapprovals)
✎

Content marketing

Editorial and commercial content designed to rank and persuade: comparison pages, buyer guides, and case studies that your sales team actually uses on calls.

What you get

  • Topical authority mapping and content cluster strategy
  • Search-led editorial calendar based on customer pain points
  • Commercial comparison matrices, service pages, and guides
  • Subject-matter-expert interviews and original research
  • Content refresh program for decaying pages
  • Strategic conversion CTAs optimized for calls and form fills

Outcomes we track

  • Keyword cluster rankings and organic traffic growth
  • Assisted conversions and phone inquiries generated by content
  • Average engagement time and scroll depth
  • Natural backlinks earned per content asset
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Analytics, tracking & CRO

Attribution data you can defend in a board meeting — and systematic landing page experiments that lift conversion rates without increasing your ad spend.

What you get

  • Google Analytics 4 and Google Tag Manager enterprise setup
  • Google Consent Mode v2 and CMP banner integration
  • Server-side tagging for resilient attribution under cookie blockers
  • Custom Looker Studio dashboards connecting calls, forms, and ad spend
  • Funnel drop-off and user journey friction analysis
  • A/B and multivariate landing page testing roadmap
  • Heatmaps and session recording analysis

Outcomes we track

  • Overall and template-level conversion rate uplift
  • Lead qualification and sales acceptance rate
  • Attribution completeness under modern privacy standards
  • Experiment win rate and incremental revenue generated
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Local & multi-location SEO

For multi-location businesses, home services, and regional retailers where map pack visibility and phone call volume determine market leadership.

What you get

  • Google Business Profile (GBP) optimization across all locations
  • Unique trackable local phone numbers per branch or city
  • Localized landing page templates with local schema markup
  • Automated review generation and response workflows
  • Local citation cleanup and directory management
  • Proximity ranking optimization and localized link building

Outcomes we track

  • Google Map Pack impressions and local 3-pack rankings
  • Inbound phone calls and direction requests by location
  • Customer review count and sentiment trajectory
  • Cost per local customer acquisition
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Compliance & brand safety

A core Call Track differentiator: marketing campaigns built from the ground up to eliminate Google Ads policy disapprovals, account bans, and privacy violations.

What you get

  • Google Ads policy pre-launch audit for ad copy and creative assets
  • Landing page policy checklist (transparent claims, disclaimers, clear contact)
  • GDPR and ePrivacy compliant cookie and caller consent workflows
  • Claims substantiation review and earnings/results disclosures
  • WCAG 2.2 Level AA accessibility compliance audit
  • Platform trademark and affiliation disclaimer governance

Outcomes we track

  • Zero ad disapprovals and zero account suspension incidents
  • Consent adoption rate and data privacy compliance
  • Speed to campaign approval and uninterrupted ad delivery
  • High landing page quality scores and reduced CPC
Engagement models

Three ways to partner with Call Track

Fixed project

Audit & roadmap

A comprehensive deep dive into your call tracking, Google Ads, SEO, and analytics. Delivered with a prioritized 90-day action plan that your internal team or agency can implement immediately.

Monthly retainer

Growth partnership

Full-funnel execution across call tracking, paid search, SEO, and conversion rate optimization with a dedicated senior strategist, weekly sprints, and live attribution dashboards.

Strategic advisory

Team enablement

We train, coach, and guide your internal marketing team, review campaigns before launch, and provide attribution frameworks, call tracking setups, and quality assurance.

See our pricing

Ready to see where your pipeline is leaking?

Get a free Call Tracking, SEO & Google Ads audit within 3 business days. No obligation, no lock-in contracts.

Request your free audit contact@calirail.xyz
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